Allison Worldwide & NACTOY
Allison Worldwide is the Official Public Relations Partner of the North American Car, Truck and Utility Vehicle of the Year™ Awards. Under this partnership, Allison supports NACTOY’s communications strategy, media engagement and thought-leadership efforts — amplifying the organization’s role as one of the automotive industry’s most trusted and independent voices in vehicle evaluation.
A Global Communications Agency with Deep Automotive Expertise
Allison Worldwide is a digital-first, data-led and future-focused communications agency dedicated to driving growth, innovation and positive change for its clients. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups — including some of the world’s most recognized automotive brands.
The Team Behind Our NACTOY Partnership
Allison Worldwide is a digital-first, data-led and future-focused communications agency dedicated to driving growth, innovation and positive change for its clients. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups — including some of the world’s most recognized automotive brands.
Ray Day
Executive Chair, Allison Worldwide
Ray serves as Vice Chair of Allison Worldwide, where he advises organizations and leaders on reputation, stakeholder engagement and strategic communications. With more than three decades of experience, Ray is widely recognized as one of the industry's leading communications counselors. He spent 28 years at Ford Motor Company, ultimately serving as Group Vice President of Communications, before becoming Chief Communications Officer at IBM, overseeing global communications and corporate citizenship across more than 170 countries.
Rebecca Lindland
Managing Director, Automotive
Rebecca serves as Managing Director of Automotive at Allison Worldwide and Global Head of Automotive Advisory at HarrisX, bringing together strategic communications and consumer intelligence to help automotive brands navigate a rapidly changing market. She has more than 25 years of experience across automotive research, strategy and industry analysis, including leadership roles at Fisker, Cox Automotive and S&P Global Mobility.
What Allison Does for Automotive Clients
Allison supports OEMs, suppliers and mobility companies across the full communications spectrum:
| Capability | What We Deliver |
|---|---|
Media & Earned Coverage | Strategic press campaigns, journalist relationships, product launches and award programs |
Thought Leadership | Executive positioning, industry commentary and conference strategy |
Crisis & Issues Management | Rapid response, reputation management and stakeholder communications |
Data & Analytics | Consumer insights, predictive analytics and campaign measurement through Stagwell’s research network |
Influencer & Digital | Automotive influencer programs, social strategy and digital content |
The Network Behind Allison
Stagwell (NASDAQ: STGW) is the challenger holding company built to transform marketing. Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology. Led by entrepreneurs, its specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for clients.
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AgenciesPartnership Announcement
Stagwell (NASDAQ: STGW) is the challenger holding company built to transform marketing. Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology. Led by entrepreneurs, its specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for clients.
